CREATIVE RATIONALE FOR SEACERA LOGO

ABOUT SEACERA | PRINCIPLE MARKET | DISTRIBUTION NETWORK| QUALITY

1. The new logo marks a new beginning for a better tomorrow for the Seacera Group of Companies.

2. The chosen font is classical renaissance yet timeless and stylish. The logo in name shows solidarity and single-mindedness representing the Group’s vision and business philosophy.

3. The capital “S” shows superiority and strength in the leadership of the Seacera Group which will be adopted across its diversified base.

4. Red represents warmth and dynamism which will lead the growth and progress of the Group yet is warm, caring and friendly.

5. Gold represents royalty and wealth being the ultimate business and quality objectives of the Group as well as for its shareholders and business associates. The gold dash in each alphabet signifies uniqueness and eliteness within each member company of the Group.

6. The Gold line reinforces the Group’s business philosophy that represents the stylish quality and precious value of the Group and its products and services.